Avoid the cost, hassle and delays of mail and telephone surveys. Built in skip patterns make our web surveys respondent friendly. No other survey methodology combines the speed, reach, and cost efficiency of the Internet. Quickly distribute surveys over the Internet or your corporate Intranet using either the Web or e-mail. Take advantage of automated data collection, charting, cross-tabs and statistics.

Web Survey Advantages

• Quick results - Surveys & tabs in a week
• Cost savings - Typically a fraction of comparable telephone work
• Preferred - Far less intrusive than telephone work
• Audio / Visual Stimuli - Show that concept statement, have them listen to the audio as well.
• Flexible - Respondents can decide when they want to complete the survey
• Robust open-ends - even superior to telephone interviewing
• Truthful responses - Allows people to be more honest & direct
• Instant Data - Immediate access to open-end verbatim & top line data
• Secure - All data is password protected

Distinct KLC Web Survey Advantages

• Dedicated Administrator - Same day answers for any survey questions.
• Logic Testing - Our software provides a wide range of logic options. For instance, we will let the respondent know if a question has been missed, or if someone answers all "5's" to a ranking exercise.
• Sophisticated Programming Logic - We can accommodate advanced branching logic based on responses to several questions, drill downs, checks to make sure your constant sum exercise adds up to a 100% every time, etc. KLC can write our own custom script for unique survey requirements. The kind that your client probably has in mind.
• Customized Look - Hey we like to get creative. There's no reason the background or other graphics can't blend with the survey. This layer of added professionalism is noticed by respondents.

Sample Survey

Consumer Directions.com

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ConsumerDirections.com ConsumerDirections.com is KL Communications in-house proprietary panel.