Communication - "What a concept!"

The typical research budget dedicates less than 10% to communicating the findings. And you know what? It shows.

Who looks forward to reading a research report? They're typically BORING and tough to read. And where did this tendency to write run-on sentences cluttered with juxtapositions come from anyway?

The perceptual map indicates that those respondents with a penchant for Kung-Fu movies were more enthusiastic over the acting talents of David Carradine than those with less enthusiasm, although The Karate Kid cohorts echoed a sentiment similar to the aforementioned subgroup.

YIKES!!!

Have you ever sat through a research presentation and prayed that the next slide will be the last one?

The KLC position is based on the KISS philosophy. We strongly believe in the importance of visuals (that whole 1,000 word thing) to quickly communicate insight.

YOU MAY ASK:
What's the big deal about communicating the findings? I'm paid to conduct good research, not to put on a dog & pony show.

An anecdotal story will help express the KLC view.

Two friends are walking through the woods when suddenly an angry bear charges at them. One fellow quickly takes off his hiking boots and puts on his running sneakers. The other fellow asks "Why are you doing that, the bear can still outrun you?". His friend's response was terse, "I don't have to outrun the bear, I only have to outrun you."

The same is true for research professionals. When times get tough and the bear is running through the office, you will survive by showcasing the value of your work. You will be too important (in a sense, outrunning your poor co-workers who are at this moment being torn apart).

There's no coincidence that the noun in KLC is "communications" and not research. That reflects the importance KLC places on communicating insight.

Conducting valid marketing research requires a core competency in qualitative and quantitative research disciplines.

Communicating the insight so that your firm takes the right action (outruns the bear while its competitors are ripped apart) is an art form.

Here are some of the deliverables that KLC does better than anyone else:

Client Information Center
Data Processing / Report Ready Tables
Written Reports
Multimedia Reports

Go to Collecting Insight Services

Client Information Center Immediate feedback on both your live research project and past projects - available when you need it, in a format you can actually use. That is what the KL Communications Client Information Center provides.