KLC offers particular expertise in the IT arena. This happens to be one of our own areas of interest so IT clients are a natural fit. This is a chaotic industry in constant flux.

Right Products For The Right Audience

KLC's online surveying techniques (web surveys & online focus groups) are a natural for IT Pros. These services are less intrusive than comparable telephone surveys. As a result, your data will be more accurate.

KLC has completed web surveys & online focus groups for several IT companies, including a major software vendor, computer manufacturers and telecommunications firms. Knowledge of the industry allows us to communicate your product/service concepts in a conversational style. Like our clients, we struggle to stay current with the trade journals and interesting news groups. Because of this shared experience, we're able to speak the same language as your "information overloaded" customers. We know how they think (usually in a rather cynical manner, to be honest).

Experience with decision makers allows us to write relevant reports, couched in our understanding of the IT marketplace. "Feel" for the industry provides KLC with a grounded perspective.

KL Communications offers expertise in these additional areas:

Print Publications/Magazines
Entertainment
Financial Services
Sports
Pharmaceuticals/OTC

Financial Services Financial Services, arguably the largest service sector in the New York metropolitan market, has been well represented over the years by KLC staff and clients. On staff, Phil Smith previously worked for KPMG and Price Waterhouse, while Angela Zavila was an employee at American Express and Citibank, N.A., and a longtime consultant for Standard & Poor's.