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Calendar
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Association: The IIR Youth Marketing Mega Event
Location: Huntington Beach, CA
KLC Speech:Tapping Into Teens: Strategies For Building
An Online Research Community
Click here to view speech
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Association: Association: The Market Research Event (IIR)
Location: Los Angeles, CA
KLC Speech: To be announced
Association: AMA Annual Research Conference
Location: Los Angeles, CA
KLC Speech: To be announced
Association: Annual MRA Conference
Location: Washington, D.C.
KLC Speech: To be announced
Association: The IIR Youth Marketing Mega Event
Location: Huntington Beach, CA
KLC Speech: Reaching Teens With Innovative Promotions
In today's cluttered environment, promotion strategies are key to reinforcing brand messages and getting and staying top of mind with teen consumers. This in-depth workshop will examine strategies for innovative promotions and introduce creative elements that can be incorporated into promotion strategy development and execution. Interactive exercises with fellow workshop attendees will provide key takeaways you can immediately apply to your business plans back at work.
To enhance this workshop experience, Teen Vogue will be on hand to share lessons learned from their interaction with their IT GIRL panel. They will demonstrate how they have been able to weave insights provided by the panel as well as the panel itself into promotion strategy to make sure their content, brand and marketing continue to evolve with their ever changing consumer. Interactive exercises with the IT Girl online panel will conclude the session.
Click here to request a copy of the speech
Association: National Association of Home Builders
Location: Orlando, FL
Topic: Surveying home building professionals
Association: The Market Research Event (IIR)
Location: San Francisco, CA
KLC Speech: Sage Advice for Building an Online B2B Panel
Click here to request a copy of the speech
Association: Marketing Research Association
Location: Las Vegas, NV
Speech / Co-presentation with Entertainment Weekly
Click here to request a copy of the speech
Association: American Marketing Association
Location: Boston, MA
Association: The American Marketing Association
Location: New York, NY
Topic: //Blogs//: Marketing Beyond the Website
Weblogs, commonly known as blogs, are rapidly gaining momentum and acceptance as credible marketing strategies. Companies are using blogs as customer relationship tools, branding reinforcement, product ideology testing and for creating public relations buzz. How will your organization benefit from using blogs?
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