July 2006 - KLC Launches Innovative Multimedia

KL Communications Inc. is proud to announce Innovative Multimedia, a new division focused on the visual delivery of research projects.

By including a wide variety of audible and visual elements, presentations will come alive with actual customers directly addressing your core research results. Let the customers be the stars of the presentation! Photos, graphics, video, and audio clips can be incorporated depending on the project. Innovative Multimedia will work directly with the research team and client to produce a research message with the most impact.

Innovative Multimedia offers a wide variety of products and services including:

• Multimedia Enhanced Reports
• CD Reports
• DVD/Video Reports

More products and services will be included in the upcoming months.

May 2006 - KLC Launches DirectConnect

KL Communications proudly announces the launch of DirectConnect, a brand new division dedicated to a whole new way to collect meaningful data and cultivate truly representative communities.

DirectConnect is a new, innovative approach to marketing research.  We have decided that as opposed to taking a passive approach to gathering data online, we would take to the highway and go to where our target responders are.  If you are in the electronics industry and want to know what electronics enthusiasts think, don't send them an e-mail, go to an electronics show and have them take the survey right there on the showroom floor!  DirectConnect will travel to trade shows, conferences, concerts, wherever your target responders are.  We travel with laptops and have the participants take the survey right on the spot.  This revolutionary method ensures:

• Quality Sample
• 0% Professional Respondents
• Reliable data
• Successful Projects

In addition to gathering pristine data on site, DirectConnect clients also build online communities that are a valuable resource for future.  We have found that over 40% of the participants that fill out a survey on site are willing to be contacted in the future for further research.  DirectConnect is the way to achieve "Pure Sample, True Results".

Kevin Lonnie Elected President of IMRO

June, 2005: Kevin Lonnie, President of KL Communications, Inc. of Red Bank, New Jersey, has been named President of IMRO, the Interactive Marketing Research Organization. IMRO is a worldwide association of researchers dedicated to providing an open forum for the discussion of best practices and ethical approaches to research being conducted via the Internet.

As a direct result of his ascendancy to the President of IMRO, Mr. Lonnie has also been named to the Board of Directors for the Marketing Research Association (MRA), the preeminent Association in the marketing and opinion research profession

Long active in IMRO, Mr. Lonnie previously was head of Communications, establishing the online EDGE Newsletter, which drew the membership together with news of cutting edge technology and its use in marketing research applications. As IMRO President over the next year, Mr. Lonnie and the Board of Governors will be working on a variety of initiatives, such as establishing industry and professional standards in the conduct of online research, working with legislative representatives on privacy issues, and reaching out to membership through The EDGE and other publications.

Mr. Lonnie's firm, KL Communications, INC., creates and manages online research communities to serve clients in publishing, entertainment and communications as well as select business-to-business panels. KLC's clients include TIME Magazine, Nokia, Vogue, Entertainment Weekly, HBO and Verizon among many others.

KL Communications is now a participant in the Ironport Bonded Sender Program As the communication lifeline between our clients and their panel members, we are constantly searching for better, more reliable ways to make sure our messages are delivered. One of the ways to ensure your messages get through is to make sure your e-mail does not get flagged as SPAM. This has become one of the paramount challenges of Online Marketing Research, as filters become more stringent and Internet Service Providers strive to protect their members from unwanted messages. This program essentially guarantees the delivery of our e-mails with such major Mail Providers as MSN, Hotmail, and RoadRunner. For more information about the program, please click here: http://www.bondedsender.com/

KLC has changed zip codes

KL Communications has officially out grown our first corporate office in Eatontown, NJ. Fondly referred to as our "basement of operations", KLC has left behind the world of industrial strip malls for greener pastures in scenic Red Bank, NJ. Located directly across from Riverside Garden Park, KLC now resides in one of the most charming and bucolic towns in the Northeast (or so the Red Bank Chamber of Commerce tells us).

With our new location, KLC also obtained the elbow room to bring aboard several key associates. The KLC motto is "The Best Service, The Best Research". These valuable new associates allow us to "walk the walk" in living up to that lofty motto.

To learn more about What's New, click on the links below:

KLC in the News

Calendar

KLC in the News KL Communications Welcomes Several New Associates