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Who We Are -
  Meet the Staff

Here are some of the folks you'll likely be working with at KL Communications:

Meet KLC's President, Mr. Kevin P. Lonnie…
Kevin Lonnie
In 1974, Mr. Lonnie entered Rutgers College of Engineering with every intention of pursuing a degree in Electrical Engineering like his dad. But he shortly found he was far more interested in his Business classes than his Chemistry classes. With that, he switched to a major in Business Administration. Along the way,without bothering to tell anyone, he also decided to pursue a double major in both Business and Psychology. In the final semester of his senior year, Mr. Lonnie took a course in Marketing Research and realized he had found a profession that incorporated the disciplines of both Business and Psychology. Violá, a lifelong career in Marketing Research was hatched.

Currently, Mr. Lonnie is Vice President of Communications for the Interactive Marketing Research Organization (IMRO) and also serves on the Leadership Committee for the Journal of Online Research. Until recently he served as VP of Communications for the New Jersey division of the American Marketing Association.

From 1983 to 1987, Mr. Lonnie was Marketing Manager of New Products for NFO Research and helped reposition the nation's largest panel company from traditional mail surveys to an interactive future.

From 1988 to 1996, he was VP of Client Services for Visual Research Communications. In that capacity he oversaw all research services.

In 1996, Mr. Lonnie began KL Communications with the specific purpose of establishing a firm that would provide outstanding and insightful research. "There are two points of focus for us. First of all, to collect valuable data, we need to have normal people answer our surveys. Getting typical people to respond is an industry wide problem. To combat that, we're committed to building custom online communities that give back to respondents hopefully, more than we ask of them.

Second, I have always felt the communication of the research findings is unnecessarily dull; one more boring Power Point slide after another. We're using technology for old fashioned purposes and that's to showcase the voice of the customer" says Mr. Lonnie. "CD and DVD audio/video clips allow us to bring the customer right into the boardroom. That's powerful stuff and is far more effective in communicating the insights we've discovered."

Mr. Lonnie lives in Red Bank, NJ with his wife Susan, daughter Kathleen and identical twin sons, Michael and Sean.


Meet KL Communications' Director of Marketing Services, Mr. Sean Holbert…
Sean Holbert
Mr. Holbert is KL Communications' Director of Marketing Services. He is currently based in San Diego, CA as he builds a new full service office for KL Communications. This is the first major expansion for NJ-based KL Communications.

Mr. Holbert has a strong background in both quantitative and qualitative research techniques. Over the past several years, he has moderated dozens of focus groups and in-depth interviews.

Mr. Holbert also has extensive experience in the world of online research. He has been a featured speaker at both national AMA and MRA conferences on the latest trends in online research.

Mr. Holbert is a graduate of The College of New Jersey's School of Business.


Meet KL Communications' Director of Production Services, Ms. Danielle Kroll…
Danielle Kroll
Ms. Kroll is a graduate of Monmouth University with a degree in Communications. For several years she managed a video post-production facility. There her responsibilities included editing on both computer-based linear and non-linear equipment.

Ms. Kroll worked on a wide variety of projects from commercials and instructional tapes to industrial and market research videos.

In 1998 she joined KL Communications and is now the Director of Production Services. Ms. Kroll takes advantage of her experiences in business, communications and computers to oversee a host of key services.

Ms Kroll's direct responsibilities include:

  • Coordinating and scheduling all projects conducted by KLC
  • Providing expertise in web programming
  • Developing and maintaining the Client Information Center.
In addition to her degree in Communications, Ms. Kroll has recently finished earning an A.A.S. degree in Computer Science.


Meet KL Communications' Director of Operations, Mr. Phil Smith…
Phil Smith
Mr. Smith joined KLC in August 2003 as Director of Operations. His prior experience includes 16 years in public accounting, both in compliance and consulting. Mr. Smith's clients included Fortune 500 companies as well as internal clients.

A graduate of Villanova University with degree in Business Administration, Mr. Smith's concentration was in Finance and Marketing. He lives in Monmouth County, NJ with his wife and two children.


Meet KL Communications' Director of Community Service, Mr. Bob Lussier…
Bob Lussier
Mr. Lussier joined the KL Communications team in 2002, and currently holds the position of Director of Community Services. Mr. Lussier's professional background includes over 10 years of experience in technical support as well as technical training. With expertise in both the technical arena as well as client service, he also fills the role of Manager of IT Services.

Mr. Lussier holds a degree in Business from Susquehanna University, where his emphasis was in Marketing. He lives in Red Bank, New Jersey with his wife Tiffany and son Bobby.


Meet KL Communications' Director of Research Services, Ms. Angela Zavila…
Angela Zavila
Ms. Zavila joined the staff of KL Communications as Director of Research Services in 2004, where she oversees the technical aspects of the research process and supports any advanced statistical analyses. She has worked in marketing research for more than two decades representing both the client and service sides of the industry.

After receiving her M.S. in Consumer Economics and Marketing from Cornell University, she worked for AT&T and then American Express, conducting strategic and new product development research instrumental in developing the initial online service offerings of these firms. She then moved to Citibank, N.A. and conducted customer research for the North American Consumer Banking Group for several years.

In 1991, Ms. Zavila moved to the service side of the marketing research business. As Director of Client Services for Visual Research Communications, she managed quantitative research projects for a variety of clients. In 1995, Ms. Zavila began her own marketing analysis practice, specializing in product development and service quality research. She resides near Red Bank, NJ with her husband and two daughters.


Meet KL Communications' Senior Project Director, Ms. Adriana Marin…
Adriana Marin
Ms. Marin holds a degree in Market Research from the Marketing University Institute ISUM, in Caracas, Venezuela. Her professional experience in the research field goes back to 1997, when she started designing questionnaires, and collecting/processing/analyzing market data at Organization IVP.

After moving to the US, she expanded her education by obtaining a degree in Marketing from Kean University, NJ. Soon after, she briefly joined Mail Dairy Panel Inc, as a research assistant, and then continued her professional advancement by working at Knowledge Networks SRI, where she supervised phone studies and translated questionnaires into Spanish, among other duties.

Ms. Marin joined the KL Communications team in 2003 as a Project Director. She is responsible for the programming of Web-Based surveys, database management, tabulation and analysis of the results.


Meet KL Communications' Project Director, Ms. Jamie Lang…
Jamie Lang
Ms. Lang began working at KLC in 2003. She graduated from Ocean Township High School and continued her education at The College of New Jersey in Ewing, NJ. There she earned a Bachelor of Science in Marketing.

After working her way up in retail, Ms.Lang decided to switch directions and enter the field of Marketing Research. She worked at Suburban Associates specializing in consumer research through field studies before joining KLC. Her work at KLC includes: database management, tabulation analysis, report writing, and survey programming.


Meet KL Communications' Client Services Manager, Ms. Karen Collopy…
Karen Collopy
Ms. Collopy joined KLC in February 2005 as a Client Services Manager. Her experience includes both quantitative and qualitative research in the health care industry. Ms. Collopy spent seven years at Tufts University School of Medicine, conducting evaluation/survey research to help improve medical education curriculum. She also spent two years at The Health Institute, a public health research think tank in Boston, conducting qualitative research for various studies.

Ms. Collopy graduated from Providence College with a bachelor's degree in sociology and earned a master's degree in sociology from Boston College. She lives near Red Bank, NJ.


Meet KL Communications' Project Director, Ms. Tova Yurowitz…
Tova Yurowitz
Ms. Yurowitz is a Project Director at KLC where she provides various research services including database management, tabulation analysis, report writing and survey programming.

Prior to joining KLC in 2005, Ms. Yurowitz was a Research Analyst at Edison Media Research. Her previous responsibilities included programming statistical data analysis for custom research, generating daily trending reports and creating complex syntaxes for surveys and data tests. She is a graduate of Northeastern University.


Meet KL Communications' Project Director, Ms. Bonnie Penzien…
Bonnie Penzien
Ms. Penzien is the lead Project Director for the west coast division of KL Communications. She is responsible for database management, programming web-based surveys, tabulation and analysis of the results.

Ms. Penzien began her market research career in 2004 as a Data Analyst for GVA IPC Commercial Real Estate and joined KL Communications in 2006. She is a graduate of the University of California, San Diego and completed some course work at the National Autonomous University of Mexico, Guadalajara.



Meet KL Communications' Community Coordinator, Ms. Sarah Karim…
Sarah Karim
Ms. Karim has been with KL Communications since January of 2007 as the Community Coordinator. During her high school and college years, Ms. Karim worked for Q Research Solutions gaining knowledge and experience in both qualitative and quantitative research. After graduating from Rutgers University with a Bachelors Degree in Psychology in December of 2006, she joined the KL team using her experience to coordinate online qualitative research as well as develop web pages for clients.




Meet KL Communications' Senior Programmer, Mr. Robert Attanasio…
Robert Attanasio
Robert Attanasio is the Senior Programmer at KL Communications. His background includes work as a user-interface designer, programmer, ad manager, content creator, graphic designer, and e-commerce developer. "Websites should be intuitive and cater to a wide variety of backgrounds where visitors can find information easily and quickly."






Meet KL Communications' Project Director, Ms. Heather Stangle…
Heather Stangle
Ms. Stangle is a graduate of the University of San Diego with a bachelor's degree in Communications and a master's degree in Human Behavior. She has extensive experience in project management, print advertising, and focus groups. However, she most enjoys working in the fields of marketing, promotions, and intercultural consumer behavior.

For several years, Ms. Stangle worked for a local alternative rock radio station. Her duties there (aside from mingling with the occasional rock star) included conducting program assessments, coordinating promotional events, gathering listener feedback, and feedback analysis. She also had the opportunity to work at the Sydney offices of Lowe Hunt, an international advertising agency.


Other Topics
Research Services
At KL Communications, we understand the research process in all its stages - which begins with intelligent design, continues with collection of the right data and culminates with the insightful communication of results.
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